Meet Robert

I’ve dealt with hard things… and always came out the other side in a better position.

My career experience in a nutshell…

I’ve been where you are.

Driven by ambition, navigating the highs of productivity and the lows of burnout, feeling the pressure, and questioning yourself as you climb the ranks. I'm Robert Ta - a proud Dog Dad, Inclusive Product Leader, and lifelong learner.

When I entered the R&D side of the software technology business, I started as a Senior Associate Product Manager building new features for a Finance product at Workday.

1 year later… I launched a new B2B SaaS SKU from the ground up: pitched, delivered, and sold to initial prospects, leading to over $5M ARR in the first year and eventually landing major enterprise clients such as Tesla and Walmart. This significantly drove product adoption.

2 years later… I was leading Product Architecture across multiple product lines, entrusted with steering $5-25M R&D startup and turnaround projects involving teams of 50-100+ engineers. I consistently transformed struggling teams into value and win generators, driving greater product adoption, reducing churn, and boosting renewals. I co-invented a product adoption analytics framework from a hackathon project. Workday grew in revenue by 78% from 2.4B to 4.3B after the product adoption framework was in place with a large focus on increasing upsells.

2 years after that… I founded my own startup in Crypto Gaming, achieving over $1.5M in revenue within the first 4 months by accelerating time to value and streamlining implementation processes. Navigated multiple black swans and crises.

Now.. I’m serving as Chief Product Architect @ Dayforce, working on strategic platform tooling and tech stack modernization efforts.

I’ve learned a lot on my rapid career journey (with tons of mistakes and battle scars to prove it) and am passionate about sharing my insights and strategies.

I'm here to help guide you towards clarity and success faster than you thought possible.

And I’m excited to hold space for you and your challenges to help you overcome anything in front of you.

𝗪𝗵𝘆 𝗜 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴
I began coaching because I believe you shouldn't have to navigate these challenges alone or endure unnecessary struggle.

I've been where you are, and I know how to overcome these barriers quickly and effectively.

My mission is to empower all Director+ Leaders and Principal+ ICs in tech to:

- 𝗕𝘂𝗶𝗹𝗱 𝗨𝗻𝘀𝗵𝗮𝗸𝗮𝗯𝗹𝗲 𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲: unlock your leadership potential faster than you thought possible.
- 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆: leverage proven strategies to make a bigger impact NOW.
- 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘄𝗶𝘁𝗵 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀: get your ideas heard & valued, shortening the path to your goals
- 𝗕𝗿𝗲𝗮𝗸 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗢𝗳𝗳𝗶𝗰𝗲 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝘀: turn challenges into opportunities with less stress and effort, while remaining true to yourself
- 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗲 𝗔𝗺𝗯𝗶𝗴𝘂𝗶𝘁𝘆 & 𝗨𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆: find clarity fast, as soon as one call

𝗛𝗼𝘄 𝗜'𝗺 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁
Unlike many coaches, I'm first and foremost a practitioner in the tech industry. This means you'll receive guidance that's not just theoretical but modern, tested, and proven in environments like yours.

AND, my goal is NOT to have you as a client forever.

My goal is that you are self-sufficient as fast as possible. That means success to me.

𝗚𝗨𝗔𝗥𝗔𝗡𝗧𝗘𝗘: if you're unsatisfied, I'll give you 100% of your money back. Seriously.